Our Story

Sarah O. Jewelry is a woman- and Latina-owned company that is known for creating unique diamond, gemstone, and custom fine jewelry. Our designs are unique yet timeless and we have one of the largest selection of gemstones in Colorado that are hand-picked by Sarah herself.

Sarah’s love for jewelry and design started at a very young age. Her mother owns a boutique jewelry store called Ooh! Aah! Jewelry in the heart of Albuquerque, New Mexico and Sarah was lucky enough to grow her passion for jewelry being by her mother’s side and learning every aspect of the business. While they are deep in the jewelry world, Sarah’s father works tirelessly in law defending Mexican immigrants injured on the job. His endless pursuit for fairness and equality is something she has always admired and has worked hard to incorporate into her business. 

While in college, Sarah would design jewelry in her dorm room and sell to her friends so it was inevitable when Sarah opened her own branch of Ooh! Aah! Jewelry with a focus on serving the Denver area with beautiful items that everyone could afford. What started as a boutique focused on sterling silver items and semi-precious stones, turned into a space where customers could work hand in hand with Sarah to dream up and design their dream jewelry. Sarah’s passion for jewelry design for all budgets continued to grow and after nine amazing years, Ooh! Aah! Jewelry Denver morphed into Sarah O Jewelry. 

Her dream of creating a fine jewelry space that welcomes everyone through their doors came to fruition and has continued to grow to this day. Sarah O Jewelry believes that everyone that walks through their doors should feel included and loved no matter how they look, what they believe in and how much money they have. An all inclusive community was born and has grown to include a second location and a growing online presence. While serving the greater Denver area has been incredibly rewarding, getting the chance to help people create their dream jewelry around the globe, thanks to technology, is beyond anything Sarah ever dreamed. Sarah believes it is truly an honor to be a part of her customer’s amazing lives and hearing stories of all their happy times associated with her jewelry is what she loves the most.