Celebrating a
Decade of Diamonds
What started with a few small cases of jewelry & a dream has grown into something more beautiful than I ever imagined
A Decade of Love Stories
It's hard to believe it's been ten years since I first opened the doors to Sarah O. Over the last decade, we've celebrated thousands of love stories, built two showrooms, launched collections that carry real meaning and have grown a community that feels like family.
Thank you for being part of this journey. Here's to the past ten years and everything still to come


You're Invited
Bubbly Bash 2025
We're throwing a party to celebrate 10 years of sparkle, stories, and everything that makes Sarah O. shine.
Join us from 11am-5pm at our Tennyson Showroom for our annual Bubbly Bash, a favorite tradition for Sarah O. fans! Celebrate with a day of exclusive deals, festive fun, and enjoyment. Enjoy light bites, wine, and sweet treats from Gelato Boy.
A Look Back
Our Journey So Far
Some of our favorite moments from the past 10 years
Sarah's Favorites
Just For Fun
Pop Quiz
Test Your Sarah O. Knowledge
She was 13! Sarah grew up accompanying her mom on trips across the nation to buy unique gemstones. She still goes to many of those shows, and she has long lasting relationships with many of the family owned businesses in attendance.
The first official collection by Sarah was Summer of 1922. Inspired by the glitz and glamour of the early 1920s, the collection features dreamy, vintage style created to take us back to the romantic themes of yesteryear.
Sarah's favorite gemstone to design with is a Montana Sapphire. Not only are these beautiful gems mined right here in the USA, they're also very sustainable. Sarah has visited the mine that we source these gems from, and loved her experience there. She even helped mine some Sapphires that we cut and turned into one of a kind designs!
From The Blog

A Decade of Diamonds: An Interview with Founder & CEO, Sarah Ortega
To honor our Decade of Diamonds, we sat down with our founder and CEO, Sarah Ortega, to look back on her journey, the lessons she’s learned, and what she hopes the future holds for both Sarah O. Jewelry and the jewelry industry at large.

The Story of the Heritage Collection
The Heritage Collection was inspired by my roots, my family, and my path to the creation of Sarah O.

The Story Behind the Alma Collection
We’re thrilled to welcome The Alma Collection: rings inspired by Sarah’s travels and the places that left a mark on her soul.